Altoids - "The Curious Afterlife of a Tin"

Energy BBDO

Energy BBDO Chicago, Vereinigte Staaten von Amerika

Awards

16056

Marke: Altoids
Länder: Vereinigte Staaten von Amerika

Werbende: Mars, Inc.

Titel	The Curious Afterlife of a Tin
Brief	Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As a homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.
Agentur	Energy BBDO
Kampagne	The Curious Afterlife of a Tin
Werbende	Mars, Inc.
Marke	Altoids
Posted	November 2018
Geschäftsbereich	Süßigkeiten, Bonbons
Story	Altoids is a heritage mint brand with an iconic tin that has maintained its retro feel in its advertising. Our campaign, “The Curious Afterlife of a Tin”, respects the well-known heritage of the brand and focuses on one of the most iconic benefits of the product: its packaging.
Medientyp	Presse & Publikationen
Chief Creative Officer	Andrés Ordóñez
Executive Creative Director	Josh Gross
Executive Creative Director	Pedro Pérez
Creative Director	Alejandro Juli
Creative Director	Manuel Torres Kortright
Texter	Paul Carpenter
Texter	Angela Williams
Art Director	Chris George
Art Director	Allie Salzman
Fotograf	Alberto Oviedo
Agency Producer	Mary Day
Agency Producer	Tom Sustan
Agency Producer	Marissa Mandarino
Agency Producer	Ben Karas
Agency Producer	Homer Marrs
Agency Producer	Liz Miller-Gershfeld
Geschäftsführer	Jeff Adkins
Direktor Kundenservice	Lianne Sinclair
Etatdirektor	Jamie DeFer
Medienagentur	Mediacom, Chicago
Etatdirektor	Kathryn Ford
Medienagentur	Starcom
Associate Director	Alex Birchmeier
Werbeleiter	Steve Johnson