Senthil Kumar
Chief Creative Officer at J. Walter Thompson India
Bengaluru, Indien
TitelThe Most Positive Cafe - The Positive Move
Agentur
Kampagne #OpenDoorsToHope
Werbende Tata Pravesh
Marke Tata Pravesh
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 11
Geschäftsbereich Gemeinnützige Organisationen
Philosophie In India, most of us are well-aware of HIV and are well versed with the plight of the infected ones. Still our prejudices and mind blocks stop us from welcoming them with open arms or even making them feel a part of this society. We are oblivious of the fact that prejudice is the actual illness and support is one of the main things that can truly fight HIV.

To spread this message, the team at J Walter Thompson, identified a unique initiative which is being supported by a Kolkata based NGO named OFFER (Organisation for Friends, Energies and Resources founded by Mr. Kallol Ghosh) and came up with this digital film. The objective of the film was to reflect how, if welcomed with an open heart, HIV positive people can live a normal and better life.

Conceptualised by J Walter Thompson, the digital film called ‘The Positive Move’ tells the stories of some HIV positive teenagers who refused to give up, dared to dream and gave birth to ‘Café Positive’ – Asia’s first café run only by HIV Positive people. The film portrays how these people were neglected emotionally and physically by their friends, families and society and then goes on to show how instead of fading away, they started a café with their own initiative and how a few good people stepped forward to the open the doors of hope for these bravehearts.
Presented by Tata Pravesh and directed by Abhishek Sinha of Made in Calcutta production, the film #OpenDoorsToHope was released online before World AIDS Day.
Medientyp Fernsehen
Länge
Geschäftsführender Teilhaber
Chief Creative Officer
VP & ECD
Creative Director
Creative Director
Texter
VP & CSD
AVP & CSD - Digital
Digital Team
Digital Team
Client Servicing
Production House
Director
Music Director
Vocalist

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