Titel | Plant for the Planet |
Agentur | Wunderman Thompson South Asia |
Kampagne | Plant for the Planet |
Werbende | Tata Tiscon |
Marke | Tata Tiscon Go Gree |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 6 |
Geschäftsbereich | Energieerzeugung, Rohstoffe und Mineralien |
Story | Civilisation today is staring at what can only be called the biggest human challenge. This pandemic has left us thinking, wondering and questioning about all that we have done in the past. The environment is one such area where enough human effort may not be sufficient to reverse the damage caused so far, but a little conscious effort every day, collectively may promise our future generations a safer planet to inhabit, a lot safer than the one we call our home today. Like every year, Tata Tiscon, India’s biggest name in construction continues to spread the message of building a strong planet through Tata Tiscon Go Green, the brand’s sustainability initiative. ‘Plant for the Planet’, is a digital film conceptualised by Wunderman Thompson South Asia that was released on World Environment day to encourage people to care for and nurture the environment. |
Medientyp | Interaktiv |
Länge | |
VP & Managing Partner | Vijay Jacob Parakkal |
Chief Creative Officer | Senthil Kumar |
VP Executive Creative Director | Arjun Mukherjee |
Creative Director, Copywriter | Moeinuk Sengupta |
Direktor Kundenservice | Sreeparna Gupta |
Produktionsfirma | Lightbulb Productions |