Davud Karbassioun
President, Commercials & Entertainment Pulse at Pulse Films, part of Virtue
Los Angeles, Vereinigte Staaten von Amerika
TitelBridal
Agentur
Kampagne Dare To Be Devoted
Werbende Jared® Jewelers
Marke Jared® Jewelers
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 11
Geschäftsbereich Schmuck
Philosophie Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.

The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.

The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.

You can view "Bridal" here: https://wdrv.it/7d9f404be
Medientyp Fernsehen
Länge
VP, Marketing
Executive Director of Print and Advertising
Director, Client Services
Chief Creative Officer
Group Creative Director
Group Creative Director
Art Director
Group Account Director
Account Director
Account Supervisor
EVP, Director Content
SVP, Executive Producer
Print producer
Produktionsfirma
Global President of Commercials & Branded
Executive Producer
Director
Producer
Director Of Photography
Redaktion
Editor
Producer
Managing Director
Post FX
Executive Producer
Producer

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