The Guardian - "Megaglove (15 sec)"

BBH

BBH London, Großbritannien

13174

Marke: The Guardian
Länder: Großbritannien

Werbende: Guardian Media Group

Titel	Megaglove (15 sec)
Agentur	BBH
Kampagne	Own the Week-End 2
Werbende	Guardian Media Group
Marke	The Guardian
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 9
Geschäftsbereich	Zeitungen, Zeitschriften, Bücher
Philosophie	Building on the success of January’s campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’. The two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, will promote separate weekend supplements - the Guardian’s existing ‘Cook’ supplement and the brand new ‘Observer Tech Monthly’, which launches on Sunday 15 September and brings together news and developments from the world of science and technology. David Kolbusz, Deputy Executive Creative Director at BBH London, commented: “If our initial campaign was designed to inform the public that the Guardian and the Observer own their weekend, this follow up dramatises the repercussions of resistance. When you try to own your own weekend, things can turn out very badly. Frankly, I feel sorry for anyone who doesn't buy their papers."
Problem	In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian’s January marketing approach which had, in previous years, focused primarily on promotional giveaways
Medientyp	Fernsehen
Länge	15 seconds
Markt	Großbritannien
Redaktionsbüro	Final Cut
Ton	Factory Studios
Produktionsfirma	Biscuit Filmworks UK
Regisseur	Jeff Low
Produzent	Kwok Yau
Executive Producer	Orlando Wood
Direktor Fotografie	Ed Wild
Post-Produktion	The Mill
Cutter	Ed Cheesman
Ton	Sam Robson
Werbeleiter	Richard Furness
Werbeleiter	Toby Hollis
Werbeleiter	Charlotte Emmerson
Executive Creative Director	David Kolbusz
Creative Teammitglied	Gary McCreadie
Creative Teammitglied	Wesley Hawes
Creative Teammitglied	Matt Fitch
Creative Teammitglied	Mark Lewis
Agency Producer	Chris Watling
Strategic Business Lead	Ngaio Pardon
Strategy Director	Agathe Guerrier
Strategist	Alana King
Etatdirektor	Jon Barnes
Kundenbetreuer	Fiona Buddery
Kundenbetreuer	Jonny Price