CDOT - "Floss"

Amélie Company

Amélie Company Denver, Vereinigte Staaten von Amerika

3711

Marke: CDOT
Länder: Vereinigte Staaten von Amerika

Werbende: The Colorado Department of Transportation

Titel	Floss
Agentur	Amélie Company
Kampagne	Teach Me How To GDL
Werbende	The Colorado Department of Transportation
Marke	CDOT
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 12
Geschäftsbereich	Regierungsinformation & Services
Story	The Colorado Department of Transportation implemented the Graduated Driver Licensing (GDL) laws in 1999 to help teens develop important driving skills. These laws include steps required to obtain a driver’s license, in addition to adhering to driving restrictions enforced during teens’ first years of having a license. Amélie worked with CDOT to gain teens’ interest in learning about and obeying these rules of the road. This social media campaign utilized Snapchat, Facebook, and Instagram to drive viewers to the CDOT Teen GDL landing page, where they could learn about the GDL laws. To drive even more traffic 1,500 posters were distributed to CDOT partners, Colorado high schools, and local driving schools. Page visitors could view a short vignette series called, “Teach Me How to GDL.” Each short video illustrated a driving tip ranging from not using a cell phone while driving, to the number of passengers teens are allowed in their cars. To date, the campaign has received over 56 million earned media impressions.
Medientyp	Social Media
Länge	15 seconds
Executive Creative Director	Brian Friedrich
Produktionsdesigner	Mark Lewis
Account Supervisor	Kaitlin Tabar
	Heather Popenhagen
Creative Director	Eric Hines
Senior Copywriter	Cecil Bozard
Designer	Daniel Alfonzo
Public Relations Account Supervisor	Megan Tobias
Stellvertretender Creative Director	Jesse Alkire
Produktionsdesigner	Courtney Fane
Account Executive	Kristen Barnhill