Graham Pugh

Agency SpaceGeometry GlobalDirect-to-client work

Working on RingGo parking app, Help for Heroes, Ideal Standard International, Zurich Insurance, BMI roofing, Klöckner Pentaplast packaging. Successful pitches for LMG and Deutsche Börse Group.

Direct-to-client work, working as an implanted resource.• Neilson Financial Services, creating brand consistency and personality for two brands: British Seniors and Smart Insurance.• Gain Capital - working on City Index, Finspreads and Gain Affiliates. Built a team with a project management partner, hiring in our own trafficking and additional creative resource.

- O&M - CD at One Unilever, Feb 2015 to July (6 months)- McCann Worldgroup - part of international pitch team, London/Istanbul- Lida- Iris- Geometry- notonthehighstreet.com- VCCP- Oliver - campaigns for Thomas Cook, 3M, JP Morgan and the AA- Man Utd (in-house)- Selection (Italy)

Working across a great range of digitally-focussed business including Danone (Danio, Oykos, Actimel, Activia), Virgin Atlantic, Cadbury chocolate, Canderel, Nokia, Pedigree Petfoods.

Oversaw creative work at Billingtons in London, Edinburgh and Nairobi as well as advising and working with sister agencies, Brave and Closer. Restructured Creative Department to put digital at the heart, streamline process and improve creative output. Worked across an astounding breadth of integrated media from on-pack to international TV, small brands to multinationals, digital and social to shopper. Sectors include electronics, FMCG (chocolate, snacks, gum), haircare, financial services, alcohol and corporate.Won worldwide advertising pitch for Panasonic Viera smart TV. Successfully pitched for Kames Capital.

Integrated and digital campaigns for KX Energy drink, Food Network, Disney and NBC Universal (among others). Won pitch for Dove Self Esteem Project and ONE.org. Reorganised Creative Department to integrate social media creatives with Social Creative Director as direct report, in addition to designers, creative team and Digital Creative Director.

Huge range of work across financial services brands, from social media aimed at consumers to press for advisers. Won Legal & General Investments consumer pitch, confused.com digital, Aviva digital and Ecclesiastical B2B. Hugely successful and cost effective Aviva ‘Healthy Cheer’ social media campaign using Facebook, YouTube and Aviva.com, Ecclesiastical: highly impactful campaign promoting their philosophy of ‘profits with principles’, Legal & General ‘Robot’ campaign treating business audience as humans with a sense of humour.

Creating true joined-up thinking across a diverse range of brands and ensuring creativity applied as much to the channel solution as the creative execution. Achievements: award-winning social worker campaign of webfilms – achieved on a tiny email budget. Retaining the £15m Post Office account, winning The Dorchester Collection hotel pitch, successfully pitching to retain the TDA Teacher recruitment business,evolving it from a mainly DM campaign to a complex and highly personalised EDM programme.

Built a department of 13 (starting with 3 creatives), introduced a creative services & briefing system, won Habitat, Thomson, Norwich Union and half a dozen other pitches as well as a clutch of awards including Campaign Silver for Habitat and IDM BPA Diamond for Thomson.