| Titel | Search Engine |
| Agentur | Bullpen Creative Advertising |
| Kampagne | Dropping - Move |
| Werbende | Move, Inc. |
| Marke | Move |
| Posted | Juli 2006 |
| Geschäftsbereich | Immobilien |
| Slogan | Finding your next home just got a lot easier. |
| Story | Items fall into the screen to catch the viewers attention and to explain a major benefit of MOVE. |
| Philosophie | We chose a major benefit of the service to lead off each ad. We did it in an impactful way by dropping things into the frame to attract attention, while at the same time, getting across one of MOVE's key benefits. The last half of each spot, on the assumption that we attracted the viewer with the strange visual and sound up front, was meant to, in a concise way, provide MOVE's additional benefits and introduce the logo and brand for as long as possible. |
| Problem | Move needed a brand intro campaign to help inform the consumer of all the benefits their service has to offer. They wanted us to try to get across as many benefits as possible, without being too confusing. |
| Ergebnis | TBD |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Texter | Jane Bogart |
| Cutter | Lisa Cheek |
| Regisseur | Greg Daniels |
| Executive Creative Director | Lisa Farris |
| Tonstudio | Paul Hurtubise |
| Filmproduzent/Produzent | Jeff Maier |
| Creative Director | Ricky Mintz |
| Agency Producer | Dan O'Brien |
| Musik | Tom Seufert |
| Spezialeffekte | Crush |
| Post-Produktion | Crush |
| Produktionsfirma | Freddy's Barn |
| Spezialeffekte | Solid |
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