A. Lange & Soehne - "Time Zone"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Deutschland

7687

Titel	Time Zone
Agentur	Scholz & Friends Berlin GmbH
Kampagne	The Lange Timezone Event - Lange Uhren
Werbende	Lange Uhren GmbH
Marke	A. Lange & Soehne
Posted	Juli 2006
Geschäftsbereich	Uhren
Story	SUMMARY A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone. The aim was to build enthusiasm for the brand among watch aficionados worldwide. The idea was to create a happening by introducing the new watch in locations across the world at exactly the same time. 36 events around the world were brought together by live satellite broadcast. The event exceeded all expectations, setting new standards in the luxury watch sector: There were 7,200 guests worldwide while 9,500 internet users watched the events via live stream. 324 print articles and 196 mentions on TV added up to an advertising value equivalent to 3.8 million. 822 pre-orders (the sales objective was 200) represented the highest number ever in Langes history.
Medientyp	Presse & Publikationen
Creative Director	Matthias Spaetgens
Creative Director	Jan Leube
Texter	Edgar Linscheid
Texter	Katharina Psczolla
Texter	Carl Naughton
Art Director	Cathrin Ciuraj
Kundenbetreuer	Katrin Seegers
Kundenbetreuer	Cathleen Michaelis
Kundenbetreuer	Vanessa Schmoranzer
Leiter der Werbeabteilung	Annette Bamert
Leiter der Werbeabteilung	Jan Müller