Titel | Stellar Rescue |
Agentur | adam&eveDDB |
Kampagne | Stellar Rescue |
Werbende | The AA |
Marke | The AA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 7 |
Geschäftsbereich | Versicherung |
Story | The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone. |
Philosophie | The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. |
Medientyp | Internet-Film |
Länge | |
Produktionsfirma | Another Film Company |
Marketing Director | Tracy Abraham |
Head of Brand | Caroline Smith |
Marketing Manager | Kate Coleman |
Executive Creative Director | Ben Tollett |
Chief Creative Officer | Richard Brim |
Texter | Alex Lucas |
Art Director | Jon Farley |
Agency Producer | Sally Pritchett |
Agency Producer | Angus Smith |
Etat-Planer | Nick Hirst |
Etat-Planer | Tom Sussman |
Etat-Planer | Maarten Van Daele |
Chief Executive Officer (CEO) | Mat Goff |
Chief Executive Officer (CEO) | Tammy Einav |
Geschäftsführer | Paul Billingsley |
Etatdirektor | Charlie Simpson |
Etatdirektor | Rob Jones |
Kundenbetreuer | Megan Hill |
Designer | Alex Fairman |
Designer | Sam Stabler |
Medienagentur | Goodstuff Communications |
Medienplaner | Izzy Thompson |
Medienplaner | Hannah Brady |
Medienplaner | Hamish Kydd |
Produzent | Simon Monhemius |
Regisseur | Declan Lowney |
Direktor Fotografie | Declan Lowney |
Redaktionsbüro | Stitch |
Cutter | Leo King |
Post-Produktion | Nineteentwenty |
Executive Post Producer | David Keegan |
VFX Supervisor / Flame Artist | Chrys Aldred |
VFX Supervisor / Flame Artist | Ludo Fealy |