Sean Bryan
Chief Creative Officer at McCann Worldgroup, New York
New York, Vereinigte Staaten von Amerika
TitelEven More Drama
BriefIn the second year of their effort to get more Americans to take control of their health, the TV doctors need to up the ante. So they introduce scandalous romance, dramatic pauses – and bizarre plot twists. “Dad!” exclaims TV doc Patrick Dempsey when he recognises one of his patients. But you can spare yourself from drama by getting a regular check-up from a REAL doctor.
Agentur
Kampagne The TV Doctors of America
Werbende CIGNA
Marke CIGNA
PostedNovember 2017
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story Last year, Cigna and The TV Doctors of America helped get a whole lot of people to go in for their annual checkup. But their mission continues. Everyone’s favorite TV doctors want even more Americans to start taking control of their health. So this year, they’re upping the ante. Because like any successful medical series, season two of The TV Doctors of America promises to have one thing: Even. More. Drama. After all, no one knows more about drama than a TV Doctor, but they also know you can avoid drama getting an annual checkup.
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