AT&T - "Roll Up Your Sleeves"

BBDO New York

BBDO New York New York, Vereinigte Staaten von Amerika

15757

Marke: AT&T
Länder: Vereinigte Staaten von Amerika

Werbende: AT&T Inc.

Titel	Roll Up Your Sleeves
Agentur	BBDO New York
Kampagne	Roll Up Your Sleeves
Werbende	AT&T Inc.
Marke	AT&T
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 4
Geschäftsbereich	Telekommunikation
Story	The ad – which features AT&T's own employees -- is striking and will shine a light on how these two groups – employees and local grassroots organizations – share a common belief in a great cause to create change in Chicago and how it’ll be a beacon for the 19 cities we’ll be scaling to this year. Roll Up Your Sleeves empowers all kinds of believers from AT&T employees to local community members to put their belief into action and create what they want their neighborhoods to become. In a nutshell the spot personifies how the new AT&T Believe campaign transforms the passion of our employees into actionable programs that help ignite and revitalize the communities where we live and work. Through communication and philanthropy, we weave ourselves into the fabric of these neighborhoods, because we don’t just live and work in these communities, we believe in them.
Medientyp	Fernsehen
Länge	60 seconds
Soundtrack	“Nobody Knows” by TL Barrett and the Youth for Christ Choir
Mehr Informationen	https://about.att.com/pages/believes
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Chief Creative Officer	Andrés Ordóñez
Group Executive Creative Director	Matt MacDonald
Executive Creative Director	Vince Cook
Creative Director	Dan McCormack
Creative Director	Jon Leachman
Creative Director	Cinzia Crociani
Creative Director	Fernando Passos
Stellvertretender Creative Director	Brynna Aylward
Stellvertretender Creative Director	Dane Canada
Texter	Angela Williams
Art Director	Allie Salzman
Director of Integrated Production	David Rolfe
Group Executive Producer	Julie Collins
Executive Producer	Melissa Tifrere
Produzent	Michael Ritchie
Senior Account Director	Kathryn Brown
Etatdirektor	Katie Hollenkamp
Kundenbetreuer	Katelyn Burns
Kundenbetreuer	Caroline Main
Leiter Strategie	Crystal Rix
Head of Integrated Strategy	Thomas Han
Strategy Director	Ben Bass
Projektmanager	Currey Dorris
Produktionsfirma	Little Minx
Regisseur	Malik Sayeed
Herstellungsleiter	Mark Hwang
Executive Producer	Helen Hollien
Gründer	Rhea Scott
Redaktionsbüro	Rock Paper Scissors NY
Cutter	Carlos Arias
Assistenzredakteur	Ashley Tantillo
Editorial Company Executive Producer	Eve Kornblum
Editorial Producer	Julianne Cort
Produzent Post-Produktion	Barbara Kontarovich
VFX / Finishing	Company 3
Kolorist	Tom Poole
Color Producer	Alexandra Lubrano
Color Assist	Jenny Montgomery
Audio-Postproduktion	Post Human
Produzent Ton	Justine Cortale
Produzent Ton	Patrick Sullivan
Sound Engineer	Mike Marinelli
Bild und Kamera	Kirby Griffin
BTS	Tom Ciciura