Eve Kornblum
Director of Content Production at Deutsch NY
New York, Vereinigte Staaten von Amerika
TitelZen Garden New York
Agentur
Kampagne This is How it Should Feel - Westin
Werbende Westin Hotels & Resorts
Marke Westin
Datum der ersten Ausstrahlung/Veröffentlichung 2007 / 7
Geschäftsbereich Hotels, Unterkunft
Slogan This is how it should feel.
Story Westin is also re-lensing billboards, with unique three-dimensional billboards spread out over five major U.S. cities. Situated in Manhattan near the entrance to the Holland Tunnel, a three-dimensional billboard of a simple Zen garden provides a visual escape from a heavily congested traffic zone. In Boston, multiple three-dimensional skydivers are placed in front of a beautifully printed sky. The goal is to provide commuters with a different, more invigorating take on “rush hour.”
Medientyp Plakat
Chief Creative Officer
Group Creative Director
Art Director
Art Director
Art Director
Texter
Director of Broadcast Production
Agency Executive Producer
Produktionsfirma

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