Titel | Zen Garden New York |
Agentur | Deutsch NY |
Kampagne | This is How it Should Feel - Westin |
Werbende | Westin Hotels & Resorts |
Marke | Westin |
Datum der ersten Ausstrahlung/Veröffentlichung | 2007 / 7 |
Geschäftsbereich | Hotels, Unterkunft |
Slogan | This is how it should feel. |
Story | Westin is also re-lensing billboards, with unique three-dimensional billboards spread out over five major U.S. cities. Situated in Manhattan near the entrance to the Holland Tunnel, a three-dimensional billboard of a simple Zen garden provides a visual escape from a heavily congested traffic zone. In Boston, multiple three-dimensional skydivers are placed in front of a beautifully printed sky. The goal is to provide commuters with a different, more invigorating take on rush hour. |
Medientyp | Plakat |
Chief Creative Officer | Heh Assoc |
Group Creative Director | Scott Schindler |
Art Director | Helena Thorsell |
Art Director | Eric Rojas |
Art Director | John Cheung |
Texter | Mike Leibowitz |
Director of Broadcast Production | Jim Frame |
Agency Executive Producer | Eve Kornblum |
Produktionsfirma | Isle 8 Productions |