Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brasilien
TitelForbidden Number
Agentur
Kampagne Forbidden Number
Werbende AB Inbev
Marke Ab InBev
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Bier, Cidre
Philosophie In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

Medientyp Public Relations
Länge
Client Services
Client Services
Client Services
Client Services
Client Services
Produktionsfirma
Produktionsfirma
Agency Producer
Agency Producer
Agency Producer
Regisseur
Tonproduktion
Chief Creative Officer
Executive Creative Director
Creative Director
Texter
Texter
Texter
Art Director
Art Director
Art Director
Art Director
Digital Creative
Digital Creative
Digital Creative
Projektleiter
Projektmanager
Projektmanager
Project Producer
Project Producer
Content and Art
Director of Corporate Social Responsibility
PR
PR
PR
PR
PR

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's