Peter Bassett
Geschäftsführer at David&Goliath
Los Angeles, Vereinigte Staaten von Amerika
TitelDiscover the Unsearchable on a Trail
Agentur
Kampagne Discover The Forest
Werbende Ad Council
Marke U.S. Forest Service
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 8
Geschäftsbereich Land- und Forstwirtschaft, Viehzucht, Fischerei
Philosophie To celebrate the 50thanniversary of the National Trails System Act, the U.S. Forest Service and the Ad Council are launching a new extension of the successful Discover the Forest (www.discovertheforest.org) public service campaign today. The newest iteration of the campaign illustrates how trails are one of the best guides to nature, unlocking moments of discovery and inspiring curiosity. Through beautiful multimedia creative, Discover the Forest continues to deliver on its overarching goal of encouraging children to develop an early love of nature, thereby creating future stewards of the nation’s public lands. Recent studies show that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family. Being outdoors is known to enhance creativity, improve attention span and increase problem-solving abilities. Despite these clear benefits, families struggle to find time together outdoors, due to competing demands and the realities of overly scheduled lives. Parents also report not having enough information and know-how to plan for a trip to the forest. Discover the Forest emphasizes how trails can help make a trip to the forest, and the meaningful experiences that come with it, more attainable for all families. “It’s important for children to experience and connect with their national forests and grasslands. Studies have shown that if a child experiences the wonders of the great outdoors, they are far more likely to revisit a forest as an adult. Moreover, they share the experience with their own children,” said USDA Forest Service Interim Chief Vicki Christiansen. “For this, and many other reasons, the Forest Service is committed to working with partnering organizations like the Ad Council on awareness campaigns as successful as Discover the Forest.” The PSAs were created pro bono by advertising agency David&Goliath. The new suite of TV, radio, out of home, digital and social assets drive audiences to DiscoverTheForest.org, where they can search for forests and parks near them. The cinematic anthem was directed by award-winning writer, actor and director Matt Ross (Silicon Valley, Captain Fantastic). The PSAs pose the reality that there are still questions in the world that technology cannot answer.
Medientyp Fernsehen
Länge
Produktionsfirma
Founder & Chairman
Chief Creative Officer
Creative Director
Creative & Art Director
Art Director
Stellvertretender Creative Director
Director of Broadcast Production
Executive Producer
Fernsehproduktion
Producer
Director of Digital Production
Produzent Digital
Director of Print Services
Gruppenplanungsdirektor
Strategist
Social Media Strategie
Managing Director
Assistant Account Executive
Executive Director of Business and Legal Affairs
Business Affairs Manager
Director
Managing Director
Executive Producer
Producer
Director of Photography
Music and Sound Design Company
Music Producer/Partner/Owner
Music Producer/Partner/Owner
Client Services/Account
Production Coordinator
Produktionkoordinator
Arranger
Arranger
Arranger
Redaktion
Editor
Assistant Editor
Assistant Editor
Geschäftsführender Teilhaber
EP
HOP
Producer
Supervisor/Lead Compositor
Flame Artist
Flame Artist
Lead CG Lighter
CG Artist
Producer
Executive Producer

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