Kia Sorento - "The World’s Shortest Test Drive"

David&Goliath

David&Goliath El Segundo, Vereinigte Staaten von Amerika

20960

Marke: Kia Sorento
Länder: Vereinigte Staaten von Amerika

Werbende: Kia Motors

Titel	The World’s Shortest Test Drive
Agentur	David&Goliath
Kampagne	The World’s Shortest Test Drive
Werbende	Kia Motors
Marke	Kia Sorento
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 10
Geschäftsbereich	Allradantrieb
Philosophie	How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Medientyp	Fernsehen
Länge	33 seconds
Founder / Chairman	David Angelo
President	Yumi Prentice
Executive Creative Director	Mark Koelfgen
Group Creative Director/Art Director	John O'Hea
Group Creative Director/Copywriter	Steve Clarke
Texter	Caleb Nyberg
Art Director	Peter Watson
Managing Director of Broadcast Production	Paul Albanese
Business Affairs Director	Natasha Royzina
Associate Business Affairs Manager	Amy Santana
Communication Planner	Natalie Gomez
Associate Director of Project Management	Genie Lara
Projektmanager	Paul Stephens
Creative Resource Manager	Nina Pena
Geschäftsführer	Jeff Moohr
Etatdirektor	Jay Mattingly
Management Supervisor	Kylie Lemasters
Account Executive Assistant	Salim Collins
Account Coordinator	Nick Janner
Product Information Manager	Mark McNaul
Managing Director, Integrated Production	Peter Bassett
Executive Digital Producer	Justine Kleeman
Produzent Digital	Genevieve Shah
Management Supervisor, Digital	Sarah Masket
Digital Account Executive	Gabriella Mourad
Produktionsfirma	Spinach LA
Regisseur	Julian Smith
Managing Director/Executive Producer	Adam Bright
Executive Producer	Jonathan Carpio
Produzent	Stan Sawicki
Direktor Fotografie	Julian Smith
Cutter	Adam Bright
Editorial Executive Producer	Jonathan Carpio