Remco Graham
Chief Creative Officer at Now, London
London, Großbritannien
Titel#ChainOfBetters
Agentur
Kampagne #Chain of Betters
Werbende Western Union
Marke Western Union
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Bank Services, Börsenmakler
Story Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities.
The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. 
The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a  ‘better’ to happen within the community around them.
The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. 
Please see attached press release and images. If you have any questions, please do not hesitate to ask.
Medientyp Internet-Film
Länge
Markt Großbritannien
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