Markus Ahlm
Produzent at Colony
Stockholm, Schweden
TitelTogether against cancer
BriefThis campaign highlights the fact that: one in three persons get cancer. But everyone suffers. Instead of just collecting donations, this Christmas campaign sought to sell Sweden cancer Soceity’s own New Year’s Lanterns in benefit of cancer research. A beautiful and personal alternative to fireworks. A special Swedish version of “Auld Lang Syne” was written for the film by one of Sweden’s most loved sing & songwriter, Anna Ternheim. Every time the song was played on Spotyfi or similar audio players, money went to cancer research. The song reached top 5 on viral tracks on Spotyfi and was picked up by radio stations.People were invited to share the moment they light their New year’s lanterns on #togetheragainstcancer and it became a powerful manifestation in support of the war against cancer.On the 8th of December, the 40 000 lanterns were all sold out, before the campaign even peaked.
Agentur
Kampagne Together against cancer
Werbende Cancerfonden
Marke Swedish Cancer Society
PostedJanuar 2019
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Story The Swedish Cancer Society is an independent non-profit organization with the vision of finding cures for cancer.
Medientyp Fernsehen & Kino
Creative Director
Texter
Art Director
Account Supervisor
Etat-Planer
Etatdirektor
Kundenbetreuer
Leiter der Werbeabteilung
Musik
Produktionsfirma
Regisseur
Filmproduzent/Produzent
Fotograf
Agency Producer
Grading/Online
Tonstudio
Tonstudio
Post-Produktion

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