| Titel | Timeless |
| Agentur | BETC Paris |
| Kampagne | Life is a beautiful sport since 1933 |
| Werbende | Lacoste |
| Marke | Lacoste |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 5 |
| Geschäftsbereich | Sportbekleidung |
| Story | We’re in the 1930s, and on a railway station a young man bumps into a woman he’d like to see again. After a moment’s hesitation he leaps aboard the train: and so begins a thrilling pursuit through the carriages – and through the decades. As he moves through time, the man’s Lacoste outfit changes to reflect the era. He runs, jumps and scrambles after the young woman, who soon realises what’s happening. Finally they come together in a kiss. Love, like Lacoste, is timeless. A young man bumps into a woman on a railway station platform as she boards a stream train. Realising he's smitten, he jumps on the train and begins searching for her. As he moves through the carriages he also travels through time, and we see the decades unspool - 50s, 60s, 70s - until the couple finally meet in the present day. Of course, he's been wearing Lacoste all along, because it's timeless. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Soundtrack | November |
| Redaktionsbüro | Whitehouse Post |
| Media Director | Julien Leveque |
| Music Creative Director | Christophe Caurret |
| Werbeleiter | Sandrine Conseiller |
| Werbeleiter | Amandine Morel |
| Werbeleiter | Mylène Atlan |
| Werbeleiter | Sophie Dussillol |
| Kundenbetreuer | Bertille Toledano |
| Kundenbetreuer | Marina Zuber |
| Kundenbetreuer | Fanny Buisseret |
| Kundenbetreuer | Jeanne Chalumeau |
| Executive Creative Director | Rémi Babinet |
| Creative Director | Antoine Choque |
| Art Director | Aurélie Scalabre |
| Texter | Olivier Aumard |
| Traffic Director | Kémi Zinsou |
| Strategieplaner | Fabien le-Roux |
| Agency Producer | Fabrice Brovelli |
| Produktionsfirma | Wanda Paris |
| Produktionsfirma | Academy Films |
| Tonproduktion | GUM – Green United Music |
| Regisseur | Seb Edwards |
| Musik | Max Richter November |
| Medienagentur | Havas Media |
| Post-Produktion | Mikros Image |
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