Ben Mooge
Executive Creative Director at Havas London
London, Großbritannien
TitelCarling MadeLocal introduces Black Country Fusion
Agentur
Kampagne #MadeLocal
Werbende Molson Coors
Marke Carling
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 3
Geschäftsbereich Bier, Cidre
Philosophie Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.
As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects.

Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.
As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects.

Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.
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