| Titel | Smell |
| Agentur | Tequila\BR |
| Kampagne | Smell |
| Werbende | Mars, Inc. |
| Marke | Pedigree |
| Posted | JunI 2005 |
| Produkt | With Nuggets |
| Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
| Story | Pedigree wanted to explore the high level of online visits on specialised pet websites to divulge a new pet food: nuggets with meat. Agency developed an interactive, funny piece, that plays with the accurate nose of dogs. When they smell something good, they run after it. |
| Medientyp | Interaktiv |
| Markt | Brasilien |
| Mehr Informationen | www.tbwa.com.br/2005/awards/smell.html |
| Creative Director | José Luiz Mendieta |
| Art Director | Domenico Massareto |
| Designer | Domenico Massareto |
| Texter | Flavia Figueiredo |