Titel | The True Adventures Of Chad |
Agentur | Mekanism |
Kampagne | The True Adventures Of Chad |
Werbende | Sega |
Marke | Super Monkeyball Deluxe |
Posted | JunI 2005 |
Produkt | Video game |
Geschäftsbereich | Spielwaren & Spiele |
Story | Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends |
Medientyp | Interaktiv |
Markt | Vereinigte Staaten von Amerika |
Mehr Informationen | www.mekanism.com/cannes/sega/ |
Creative Director | Ian Kovalik |
Art Director | Conor McCann |
Texter | Kevin Frank |
Texter | Pete Caban |
Texter | Tommy Means |
Designer | Conor McCann |
Regisseur | Tommy Means |