Kendall Tarrant - "Interviews from Hell"

Modem Media London, Großbritannien

7757

Titel	Interviews from Hell
Agentur	Modem Media
Kampagne	Interviews from Hell
Werbende	Kendall Tarrant
Marke	Kendall Tarrant
Posted	April 2005
Geschäftsbereich	Firmens-/Institutionnelle Kommunikation
Story	Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.
Medientyp	Interaktiv
Markt	Großbritannien
Creative Director	Paul Knott
Creative Director	Jeremy Garner
Creative Director	David Bryant
Art Director	Sarah Yeh
Art Director	Neil Barrie
Texter	Sean Parkin
Texter	David Bryant
Texter	Paul Knott
Texter	Jeremy Garner
Designer	Albert Seleznyov
Designer	Tom Hardwidge
Designer	Ikem Okagbue
Designer	Nick Child
Regisseur	Kieren O'Brien
Account Supervisor	Sean Parkin
Account Supervisor	Jeremy Garner
Leiter der Werbeabteilung	Louisa Parkin
Produzent	San Takashima
Produzent	Greg Magloire