Rodrigo Sobral
Executive Creative Director at Freelance
London, Großbritannien
TitelThe Adventures of Little Brush Big Brush
Agentur
Kampagne The Adventures of Little Brush Big Brush
Werbende Unilever
Marke Signal
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Mundpflege
Story R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories.
The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life.
Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live.
The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change.
Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful."
The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call.
Medientyp Internet-Film
Länge
Produktionsfirma
Animation
Chief Creative Officer
Art Director
Art Director
Texter
Texter
Creative Director
Designer
Designer Robert James Powell
Illustration
Produktionsfirma
Produktionsfirma
Produzent
Produzent
Produzent
Produzent
Agency Producer
Agency Producer
Social Content Strategist
Social Content Strategist
Creative Teammitglied
Creative Teammitglied
Kreative Technologie
Cutter
Cutter
Cutter
Executive Creative Director
Executive Creative Director
Programmierer
Sounddesigner
User Experience Architect
User Experience Architect

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