Danny Brooke Taylor
Executive Creative Director at Dare
London, Großbritannien
TitelNot Your First Day
Agentur
Kampagne Not Your First Day
Werbende Northwest Development Agency
Marke European Computer Driving Licence (ECDL)
PostedJunI 2004
Produkt Qualification
Geschäftsbereich Regierungen und andere Institutionen
Slogan Is you CV complete without it?
Philosophie Disruptive idea

Turn ECDL into an expected qualification, not an optional course


Vision

Your CV is not complete without it
Philosophie (Originalsprache) The campaign targets the working population, people returning to work and young adults preparing for work. Regional businesses will also be targeted to show how ECDL is an essential qualification for their employees and an essential investment in the efficiency of their company, as realised by the NHS, the MoD and the Civil Service.


ECDL is an internationally recognised qualification and serves both the employer and job seeker in its clear definition of essential computer skills.
Problem Convention

Encourage people that it would be nice for them to know more about using a computer


Insight

Intent is not enough
Problem (Originalsprache) Through the Agency’s North West NODE, the body responsible for the management of the project, a million pound advertising campaign has been launched to increase the take up of ECDL in the region by a projected 65%.
Medientyp Fernsehen
Länge
Creative Director
Regisseur

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