Titel | Firemen |
Agentur | TBWA\Manchester |
Kampagne | Firemen |
Werbende | PZ Cussons |
Marke | Imperial Leather Bathtime |
Posted | JunI 2004 |
Produkt | Bubble Bath |
Geschäftsbereich | Badezusätze, Duschgel |
Philosophie | Disruptive idea Focus on truly pleasurable experience Vision The best loved bathroom brand in the world |
Problem | Convention Focus on rational product attributes and benefits Insight Personal cleansing is a transformational experience. It changes the way you feel. |
Medientyp | Fernsehen |
Länge | |
Creative Director | Danny Brooke Taylor |
Regisseur | Paul Goldman |