Catherine Helfenstein
Directrice Marketing et Développement France et Afrique francophone at Deloitte France
Paris, Frankreich
TitelSouvenirs de Paris
Agentur
Kampagne Souvenirs de Paris
Werbende Centre Pompidou
Marke Centre Pompidou
PostedApril 2019
Geschäftsbereich Transport, Reise & Tourismus
Story The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous.
Medientyp Internet-Film
Länge
President
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Texter
Art Director
Art Director
Director of Motion
Partner
Kundenbetreuer
Projektmanager
Projektmanager
Geschäftsführender Teilhaber
Social Media Manager
PR
PR
Linguistic Consultant
Frontend Developer
Technical Project Manager
Produktionsfirma Artisans du Film
Regisseur
Produzent
Direktor Fotografie
Direktor Fotografie
Kameramann
Cutter
Assistenzredakteur
Ton
Assistant Director
Kameramann
Production Coordination
Camera Assistant
Post-production Supervisor
Mixer
Kolorist
Post-Produktion ADF L’atelier
Musik
Druck
Produzent
Produzent
Modellbauer
Fotograf
Digitale Retuschierung
Medienagentur Blue 449
Chief Executive Officer (CEO)
Head of Digital trading
Social Media Strategie
Head of Brand Activation
Endorsement & KOL
PR Agency
Chief Executive Officer (CEO)
Communications Director
Head of Digital

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