Caroline Krediet

Caroline puts the edge into strategy. She will admit to being pushy, in the sense that she?s always pushing boundaries and questioning the conventional. Her mission with every brand she works on is to inspire creatives with genuine, surprising human insights that lead to great work and great brand sales.

After completing an MA Honors degree in History at the University of Edinburgh, she won a place on the WPP fellowship program, where she worked at Ogilvy, London and Landor New York. She was hired by Berlin Cameron in 2002, and most recently by Euro RSCG as Group Planning Director before heading over to TAXI at the start of 2009. She's worked on everything from electronics to finance to beer to cars.

When she?s not working, Caroline can usually be found close to water of the swimmable, sailable or skateable variety.