Titel | Political Sensibility |
Titel (Originalsprache) | Conscience (anglais) |
Agentur | Leo Burnett Paris |
Kampagne | My given newspaper - Presse quotidienne / Ministère de la culture et de la communication |
Werbende | Syndic. de la Presse Quot./Minist. de la Culture |
Marke | Synd. de la presse quot. / Minis. de la Culture |
Posted | Januar 2010 |
Produkt | My given newspaper |
Produkt (Originalsprache) | Mon journal offert |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan (Originalsprache) | Vous voyez que vous aimez lire la presse quotidienne. Alors continuez |
Story | "How do we give young people a taste for reading newspapers ? In order to find a solution to this issue, the three syndicates of the national, regional and local daily press proposed an original operation My Free Newspaper, with the support of the Ministry of Culture & Communication. The idea was to give young people a taste for reading by offering any young person between 18 and 24 who might be interested a free copy of the paper of their choice (from among 59 daily-press titles), one day a week for a whole year (offer limited to 200,000subscriptions)" |
Medientyp | Presse & Publikationen |
Markt | Frankreich |
Creative Director | Stephan Ferens |
Art Director | Christian Picard |
Texter | Alain Meyer |
Texter | Juliette Novak |
Strategieplaner | Michel Perret |
Kundenbetreuer | Julien Grimaldi |
Kundenbetreuer | Elise Bret-Ziri |
Kundenbetreuer | Pamela Soubrier |
Grafik-Designer | Benjamin Mercier |
Werbeleiter | Denis Bouchez |
Werbeleiter | Sabine Ozil |
Werbeleiter | Vincent de Bernardi |
Werbeleiter | Mathieu Mathelin |
Werbeleiter | Agnès Rico |
Werbeleiter | Vincent Peyregne |
Werbeleiter | Béatrice Mottier |