Pablo Alzugaray
Presidente y CEO at PublicGF
Madrid, Spanien
TitelPrudent Lights
Agentur
Kampagne Prudent Lights
Werbende N/A
Marke N/A
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 12
Geschäftsbereich Werbung & Kommunikation
Story How they work 1. Place "Prudent Lights" in your tree, nativity scene or space you want to light up. 2. Plug them into any socket. 3. And that's it. They’ll know when to switch off to save. The "Prudent Lights" are presented in a humorous spot that narrates the surprise party that a family is preparing for their grandmother, Prudent. To amaze the head of the family, her children and grandchildren decorate her entire home with flashy lights that require a lot of power, achieving their objective, but not with the desired effect.
Problem This Christmas in Spain, moderation with food, restraint when it comes to drinking, and control in family conversations, will be minor concerns compared to the real challenge: exorbitant electricity prices.
Medientyp Case Study
Länge
President
Chief Executive Officer (CEO)
Executive Creative Director

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's