Phil Evans
Creative Director at Leith
Edinburgh, Großbritannien
TitelWinter Football Kit
Agentur
Kampagne Winter Football Kit
Werbende Irn Bru
Marke Irn-Bru
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 11
Geschäftsbereich Bier, Cidre
Story Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Medientyp Internet-Film
Länge
Creative Director
Creative Director
Texter
Art Director
Etatdirektor
Account Executive
Filmproduzent/Produzent
Assistant Producer
Regisseur
Direktor Fotografie
Focus Puller
Camera Assistant
Gaffer
Art Department
Ausstattung/Styling
Make-Up Artist

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