| Titel | Snickers Live Super Bowl Ad (125s) |
| Agentur | BBDO New York |
| Kampagne | Snickers Live Ads |
| Werbende | Mars, Inc. |
| Marke | Snickers |
| Posted | November 2017 |
| Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
| Story | When Snickers and BBDO decided to broadcast a big Super Bowl ad live, they brought together an army of specialists to make a painstakingly choreographed Wild West shoot out. Of course, when the green light went on and the cameras rolled, everything went horribly wrong. But, you know, deliberately. Because you ruin live Super Bowl commercials when you're hungry. |
| Medientyp | Case Study |
| Produktionsfirma | O Positive |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Scott Mahoney |
| Texter | Scott Mahoney |
| Creative Director | Dan Oliva |
| Art Director | Dan Oliva |
| Texter | Rich Douek |
| Texter | Chris Cannon |
| Texter | Ricky Johanet |
| Art Director | Brian Pinkley |
| Agency Producer | David Rolfe |
| Agency Producer | Amy Wertheimer |
| Agency Producer | Melissa Chester |
| Agency Producer | Joe Croson |
| Agency Producer | Andrew Nam |
| Agency Producer | Chul Osborne |
| Kundenbetreuer | Kirsten Flanik |
| Kundenbetreuer | Susannah Keller |
| Kundenbetreuer | Lisa Piliguian |
| Kundenbetreuer | Tani Corbacho |
| Kundenbetreuer | Blake Maraoui |
| Kundenbetreuer | Danee Fields |
| Etat-Planer | Annemarie Norris |
| Etat-Planer | Sean Stogner |
| Regisseur | Jonathan Klein |
| Filmproduzent/Produzent | Ralph Laucella |
| Filmproduzent/Produzent | Marc Grill |
| Produktionsleitung | Devon Clark |
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