Kirsten Flanik
CEO, BBDO New York at BBDO Worldwide, Inc.
New York, Vereinigte Staaten von Amerika
TitelHeist
Agentur
Kampagne Heist
Werbende Mars, Inc.
Marke Snickers
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Schokoriegel
Philosophie “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.
In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done.

The spot ran across network and cable TV, as well as online.

“Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.

In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.

Medientyp Fernsehen
Länge
Produktionsfirma
VFX Company
Redaktionsbüro
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Planning Director
Strategieplaner
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Art Director
Director of Integrated Production
Group Director Behavioral Planning
Group Agency Executive Producer
Agency Producer
Music Producer
Senior Project Manager
Regisseur
Executive Producer
Executive Producer
Herstellungsleiter
Direktor Fotografie
Table Top Production Company
Tabletop Director
VFX Creative Director
VFX Executive Producer
Editorial Executive Producer
Cutter
Assistenzredakteur
Online Editor
Kolorierung
Kolorist
Mix Company
Mixer

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