Katrien Bottez
Executive Creative Director at FAMOUS
Antwerp, Belgien
TitelLittle Girls Hijack Age Warning During Prime Time
Agentur
Kampagne Little Girls Hijack Age Warning During Prime Time
Werbende PLAN
Marke PLAN Belgium
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 10
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.
Problem Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. 
Medientyp Fernsehen & Kino
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