Titel | Team Belgium - Choose your OlymPIC |
Agentur | FamousGrey |
Kampagne | Team Belgium - Choose your OlymPIC |
Werbende | Belgian Olympic Team |
Marke | BOIC |
Posted | November 2016 |
Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
Story | The Belgian Olympic Committee launched an artistic TV commercial showing the long and difficult road to the Olympics in Rio for athletes. The athletes received many encouraging messages, but they needed financial as well as moral support. The idea was to sell the TV commercial – literally. In fact 416 individual frames were made available for purchase online as unique pieces of art. Visitors could pause the commercial on the frame they desired and order their personal high quality print, signed by the street artist. |
Medientyp | Internetseiten |
Creative Director | Katrien Bottez |
Creative Director | Laurent Dochy |
Texter | Benoît Menetret |
Art Director | Sophie Norman |
RTV | Charlotte Matthias |
Executive Producer | Vanessa Jacob |
Regisseur | Tom Van Gestel |
Direktor Fotografie | Rob Mitchell |