help i can't sleep - "Dream Recorder App"

twofifteenmccann

twofifteenmccann San Francisco, Vereinigte Staaten von Amerika

7509

Marke: help i can't sleep
Länder: Vereinigte Staaten von Amerika

Werbende: Help Remedies

Titel	Dream Recorder App
Agentur	twofifteenmccann
Kampagne	Dream Recommendations
Werbende	Help Remedies
Marke	help i can't sleep
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 3
Geschäftsbereich	Medikamente
Philosophie	help i can't sleep's Dream Recorder app for iPhone, iPod Touch and iPad.
Problem	Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Ergebnis	agencytwofifteen's dream recommendation films are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Medientyp	Mobiles Werbung
Executive Creative Director	Scott Duchon
Executive Creative Director	John Patroulis
Creative Director	Paul Caiozzo
Creative Director	Nathan Frank
Art Director	Paul Caiozzo
Art Director	Nathan Frank
Texter	Paul Caiozzo
Texter	Nathan Frank
Agency Producer	Mandie Bowe
Agency Producer	Joyce Chen
Account Supervisor	Melissa Hill
Digital Production Company	We Are Licious