Till Eckel
Executive Creative Director, Managing Director at Jung von Matt / Spree
Berlin, Deutschland
TitelNo Jobs for C*cks
Agentur
Kampagne No Jobs for C*cks
Werbende OhYouWomen Verein i.G.
Marke OhYouWomen
PostedNovember 2018
Geschäftsbereich Gemeinnützige Organisationen
Story According to new data released by Eurostat, the statistics agency of the EU, Germany has the widest pay gap in Western Europe: 22%. The subject is not entirely unknown, but almost nobody is paying attention anymore. A new angle was needed to restart the conversation about this important topic.Our cheeky campaign delivers a brutally honest and simple truth: male genitals are of no use to men in their jobs, except getting them a bigger pay cheque. So why should women get paid less, just for not having a penis? We have created a whimsical song and a quirky music video in stark contrast to the seriousness of the matter.The film shows various male characters performing different activities using their genitals. A chef uses his penis to spin some pizza dough, a musician uses his to record music in a studio, a pilot controls the yoke of his helicopter with it, a manager uses it as a presentation pointer, a judge announces a verdict using his as a gavel, a surgeon slaps a glove on his, as he prepares to start surgery, a writer dips his in ink, an astronaut uses it for short-distance propulsion and a baseball player uses his as a lucky bat. Obviously, all of them humorously fail in their endeavours.To let the message shine through, we used the same brutal simplicity in the style of our animation. The lines are very roughly sketched, imperfect, creating an edgy contemporary aesthetic, favoured by a younger audience. The quirky style perfectly matches the whimsical original track composed for the film. The sketched abstract style also allowed us to explicitly show the male genitalia for humorous effect, so that even the most prude viewers would have a laugh and share it with friends, rather than be offended.
Medientyp Internet-Film
Creative Director
Creative Director
Creative Director
Texter
Texter
Art Director
Produktionsfirma
Film Director
Filmproduzent/Produzent
Agency Producer
Executive Creative Director
Geschäftsführer
Senior Project Manager
Projektmanager
Art Buyer
Motion Graphics
Motion Graphics
Motion Graphics
Motion Graphics
Motion Graphics
Motion Graphics
Music Agency 2WEI Music
Music Production Manager
Music Production Manager

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