Jesús Lada
Chief Creative Officer at Havas
Madrid, Spanien
TitelThe Story of Nicko - FIEELD
Agentur
Kampagne Football Can
Werbende Santander Bank
Marke Santander Bank
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 11
Geschäftsbereich Bank Services, Börsenmakler
Story Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before.
Philosophie Fieeld is the first ever touch-based sports retransmission system, allowing users to follow the movements of the ball and the trajectory of plays using their fingertips. Fieeld was created and developed by NOW, the unit specialising in innovation and creative technology at Havas Group. The device converts the data gathered by player tracking and replicates the play, transferring the ball’s position to the user’s hands thanks to a system of high-definition cameras that cover the entire football field. To publicise the device, Santander is launching a powerful campaign based on the true story of Nickollas (Nicko), a Brazilian boy aged 12 who was born blind and is obsessed with football. A moving two-minute clip produced by BLUR shows how Santander Bank and Fieeld allowed Nicko to feel football like he’d never felt it before.
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Mehr Informationen www.footballcan.com
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