Titel | Message in a Bottle |
Agentur | Saatchi & Saatchi Argentina |
Kampagne | Message in a Bottle |
Werbende | AB Inbev |
Marke | Andes |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 12 |
Geschäftsbereich | Bier, Cidre |
Story | Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages. By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle. The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing, putting the sender at ease. |
Medientyp | Fernsehen & Kino |
Länge | |
Executive Creative Director | Mariano Serkin |
Executive Creative Director | Maxi Itzkoff |
Executive Creative Director | Juan Pablo Lufrano |
Executive Creative Director | Rafael Santamarina |
Executive Creative Director | Ariel Serkin |
Creative Director | Diego Gueler Montero |
Creative Director | Fernando Militerno |
Art Director | Javier Agena Goya |
Art Director | Hernan García Dietrich |
Texter | Tobias Tercic |
Texter | Carlos Lanus |
Agency Producer | Camilo Rojas |
Agency Producer | Juan Manuel Cuervo |
Agency Producer | Adrian Aspani |
Regisseur | Nico Perez Veiga |
Regisseur | Ari Evasio |
Etatdirektor | Ana Bogni |
Account Executive | Manuela Sorzana |
Produktionsfirma | Primo |
Executive Producer | Caro Cordini |
Post-Produktion | Sin Sistema / Pickle |
Tonstudio | Notdeaf Sound Design |
Cutter | Manuel Dondas |
Musik | Circle of sound |
Leiter der Werbeabteilung | Diego Belbussi |
Leiter der Werbeabteilung | Juan Francisco Zarattini |
Leiter der Werbeabteilung | Ignacio Bosch. |