| Titel | Michael’s Story |
| Agentur | Engine UK |
| Kampagne | Made in the Royal Navy |
| Werbende | Royal Navy |
| Marke | Royal Navy |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
| Geschäftsbereich | Regierungen und andere Institutionen |
| Philosophie | The Royal Navy has released two new commercials in its high-profile “Made in the Royal Navy” recruitment campaign, aimed at showcasing the wealth of possibilities it offers recruits. “Michael’s Story”, the first of the films created by Engine agencies WCRS and Trailer Park, follows the journey of a young man from a small town who yearns for a more adventurous life. Michael joins the Royal Navy and grows from strength to strength, relishing the challenges, opportunities and camaraderie of his new life. The second commercial, “Making A Difference” showcases the wealth of opportunities and benefits offered by the Royal Navy, as it follows the story of a young man who joins expecting to spend his time training for military conflicts but is instead surprised and deeply moved by the scale of disaster relief and humanitarian aid. The films star real Navy recruits and feature true stories of personal development, generated using research and big data analytics, and communicate that in the Navy it’s possible to become someone you never thought you’d be. Both films are based on the lives of real Royal Navy personnel and star real recruits.The campaign will run on TV, cinema, VoD and social until 12th August. Last month, The Royal Navy and RAF re-appointed Engine to handle their combined advertising account, following a statutory review overseen by the Crown Commercial Service. The account is lead by Engine’s creative agency, WCRS. |
| Medientyp | Fernsehen |
| Länge | |
| Music and Sound Production | Grand Central Recording Studios |
| Creative Agency | WCRS |
| Creative Agency | Trailer Park |
| Creative Director | Orlando Warner |
| Executive Creative Director | Billy Faithfull |
| Designer | Nicola Dyball |
| Project Manager | Mike downey |
| Planners | Nicola Dyball |
| Creatives | Ben Brazier |
| Creatives | Johnny Ruthven |
| Kundenbetreuung | Ed Norrington |
| Kundenbetreuung | Louis Lunts |
| Kundenbetreuung | Izzy Fraser |
| Agency Producer | Ben Brazier |
| Agency Producer | Johnny Ruthven |
| Media Agency | Nicola Dyball |
| Production Company | Trailer Park London |
| Executive Producer | Adam Booth |
| Director | Greg Hackett |
| Director | Ed Morris |
| Direktor Fotografie | Adric Watson |
| Direktor Fotografie | Sy Turnbull |
| Direktor Fotografie | Matt Shaw |
| Producer | Tom Birmingham |
| Producer | Dulcie Kellett |
| Editor | Flaura Atkinson |
| Cutter | Tim Swaby |
| Post Production Company | Creative Outpost |
| Colourist | Seamus O’Kane @ The Mill |
| Colourist | Simon Bourne @ Framestore |
| Engineer | Culum Simpson |
| Sound Designer | Culum Simpson |
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