| Titel | HP - Takeover |
| Agentur | FRED & FARID Shanghai |
| Kampagne | Takeover |
| Werbende | Hewlett-Packard |
| Marke | HP |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 2 |
| Geschäftsbereich | Computers, PDAs & Rechenmaschinen |
| Story | Make a campaign to promote the new gaming laptop, the HP Omen to an audience of young gamers. Main problem was reaching this generation always on their phone, while mobile advertising can be expensive and not efficient. We took over the biggest multiplayer mobile game in the world: Clash of Clans And using the one thing gamers coveted the most; Gold, We wrote messages challenging them to level up and become real gamers… Even hiding special give-aways for lucky gamers. Over 200 messages were carefully created… Just to be completely destroyed within seconds. Objective was to reach young mobile gamers. Challenge was to succefully reach that target that actually don’t look at ads. So the strategy was to create a new kind of mobile advertising. Idea was to takeover the biggest mobile game on the planet and using in-game assets write messages and spread promotions within the game itself. |
| Medientyp | Mobiles Werbung |
| Länge | |
| Mehr Informationen | http://hp-clashofclans.seeourwork.cn/ |
| Chief Creative Officer | Fred & Farid |
| Executive Creative Director | Feng Huang |
| Texter | Jean Baptiste Le Divelec |
| Art Director | Sonali Ranjit |
| Agency supervisor | Fred & Farid |
| Agency supervisor | Ben Chen |
| Brand supervisor | Vikrant Batra |
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