Titel | Change the Story - Billboard |
Agentur | Cossette West |
Kampagne | Change the Story |
Werbende | Children of the Street Society |
Marke | Children of the Street Society |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | Children of the Street Society wanted to shed light on teenagers who stay silent when witnessing sexual harassment. Using a social media platform that our audience uses daily, we created a spot that shifted the focus from the victims to the passive bystanders. |
Medientyp | Presse & Publikationen |
Länge | |
Executive Creative Director | Michael Milardo |
Stellvertretender Creative Director | Scott Schneider |
Stellvertretender Creative Director | Pierre Chan |
Art Director | Jake Hope |