Patak - "Why Britain Loves Curry"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

6928

Titel	Why Britain Loves Curry
Agentur	J. Walter Thompson London
Kampagne	Why Britain Loves Curry - Patak
Werbende	Patak's
Marke	Patak
Datum der ersten Ausstrahlung/Veröffentlichung	2009 / 10
Produkt	Curry Sauces
Geschäftsbereich	Suppen, Füllungen, Saucen
Slogan	Patak's, Why Britain Loves Curry.
Story	The film with reflect the Pathak family history, portraying current company Chairman & Chief Executive Kirit Pathak as a young child. Kirit is seen helping his mother and a father make and deliver authentic curry pastes and sauces to the local community, with the ads closing on a visual of the real Kirit Pathak today.
Problem	The Pathak family first came to the UK in 1957 when they were inspired to create their authentic indian products for the UK market. Over fifty years later, Patak's is now poised to embark aon a £5M relaunch campaign.
Medientyp	Fernsehen
Länge	60 seconds
Ton	750mph
Ton	Sam Ashwell
Redaktionsbüro	The Quarry
Cutter	Scot Crane
Regisseur	Craig Cash
Etatdirektor	Dan Duffett
Werbeleiter	Peter Baxendell
Executive Creative Director	Russell Ramsey
Creative Director	Russell Ramsey
Art Director	Russell Ramsey
Texter	Jason Berry
Agency Producer	Doug Wade
Etat-Planer	Hilde Oord
Global Director	Matt Drury