Titel | Who killed Deon |
Agentur | AMV BBDO |
Kampagne | Who killed Deon? |
Werbende | The Metropolitan Police Service |
Marke | Anti Knife Crime |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 10 |
Geschäftsbereich | Gewalten, sexueller Missbrauch |
Slogan | Search Who Killed Deon? |
Philosophie | We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder |
Problem | We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder. |
Medientyp | Fernsehen & Kino |
Creative Teammitglied | Aidan McClure |
Creative Teammitglied | Laurent Simon |
Produktionsfirma | Mad Cow |
Regisseur | Simon Ellis |
Produzent | Jonas Blanchard |
Executive Producer | Pete Chambers |
Cutter | Matt Swanpoel |
Post-Produktion | Luke Coulson |
Ton | Ben Gulvin |
Musik | Sam Ashwell |