Male Cancer Awareness Campaign - "Rhian Touches Herself"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

45500

Titel	Rhian Touches Herself
Agentur	J. Walter Thompson London
Kampagne	Rhian Touches Herself
Werbende	Male Cancer Awareness Campaign
Marke	Male Cancer Awareness Campaign
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 9
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Philosophie	Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis. The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
Medientyp	Internet-Film
Cutter	Rankin
Produktionsfirma	Rankin
Other	Rubber Republic
Musik	Soundlounge
Ton	Sam Ashwell
Regisseur	Rankin .
Etatdirektor	Adrian Ash
Produzent	Roy Swansborough
Texter	Miles Bingham
Art Director	Kevin Masters
Creative Director	Jason Berry
Executive Creative Director	Russell Ramsey