Beagle Street Life Insurance - "Reborn"

The Corner

The Corner London, Großbritannien

10302

Marke: Beagle Street Life Insurance
Länder: Großbritannien

Werbende: Beagle Street

Titel	Reborn
Agentur	The Corner
Kampagne	Reborn
Werbende	Beagle Street
Marke	Beagle Street Life Insurance
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 10
Geschäftsbereich	Versicherung
Philosophie	The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user.
Problem	Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive.
Medientyp	Fernsehen
Länge	30 seconds
Werbeleiter	Matthew Gledhill
Creative Director	Tom Ewart
Texter	Robert Amstell
Art Director	Matthew Lancod
Etat-Planer	Neil Hourston
Etat-Planer	Ollie Gilmore
Kaufmännischer Geschäftsführer	Fleur Andrews
Etatdirektor	Tenzin Pooch
Agency Producer	Daisy Mellors
Medienagentur	MEC
Produktionsfirma	Colonel Blimp
Regisseur	David Wilson
Filmproduzent/Produzent	Sam Levene
Cutter	Max Windows
Cutter	Stitch
Post-Produktion	Fi Kilroe
Post-Produktion	Finish
Werbeleiter	Matthew Gledhill
Kaufmännischer Geschäftsführer	Fleur Andrews
Etatdirektor	Tenzin Pooch
Audio-Postproduktion	Sam Ashwell
Audio-Postproduktion	750MPH