Allianz - "Car"

18 Feet & Rising

18 Feet & Rising London, Großbritannien

8652

Titel	Car
Agentur	18 Feet & Rising
Kampagne	Every Car Has a Story
Werbende	Allianz SE
Marke	Allianz
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 3
Geschäftsbereich	Versicherung
Slogan	Every Car Has a Story
Story	Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising.
Philosophie	Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Moxie Pictures LDN
Creative	Oli O'Neill
Creative	Behrad Taherparvar
Produzent	Victoria Dashwood-Quick
Strategic Business Lead	Rob Ward
Regisseur	Errol Morris
Produzent	Julie Ahlberg
Cutter	Jinx Godfrey
Produktionsmanager	Charlie Henderson
Direktor Fotografie	TBC
Post-Produktion	Nineteentwenty
Tonstudio	Sam Ashwell
Colourist	TBC
Media Buying Agency	Mediacom
Public Relations	Ogilvy PR London
Social	Gravity Thinking