Autotrader - "Auto Trader Brand New Cars"

Accenture Song

Accenture Song London, Großbritannien

13893

Marke: Autotrader
Länder: Großbritannien

Werbende: Cox Enterprises

Titel	Auto Trader Brand New Cars
Agentur	Accenture Song
Kampagne	Auto Trader Brand New Cars
Werbende	Cox Enterprises
Marke	Autotrader
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 6
Geschäftsbereich	Online-Verkauf, E-commerce
Story	Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one.
Philosophie	Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car.
Medientyp	Fernsehen
Länge	30 seconds
Redaktionsbüro	Final Cut
Tonstudio	750mph
Head of Marketing Communications	Ben Darby
Chief Creative Officer	Nik Studzinski
Creative Director	James Rooke
Strategieplaner	David Killick
Strategieplaner	Max Richards
Agency Producer	Victoria Dashwood-Quick
Geschäftsführender Teilhaber	James Pool
Etatdirektor	Henry Bliss
Produktionsfirma	Academy Films
Regisseur	Michael Lawrence
Produzent	Stephen Overs
Produktionsmanager	Yura Galitskiy
Direktor Fotografie	Michael Lawrence
1st AD	Vadim Yuzba
Cutter	Ryan Beck
VFX Company	Nineteentwenty
VFX Supervisor	Ludo Fealy
VFX Creative Director	Bill McNamara
VFX-Künstler	Ludo Fealy
VFX-Künstler	Chrys Aldred
VFX-Künstler	Adam McHale
VFX-Künstler	Ryan Hadfield
VFX Producer	Emma Shuter
VFX Producer	David Keegan
Kolorist	Kai Van Beers
Sounddesigner	Sam Ashwell
Sounddesigner	Neil Johnson