Lexus - "The Hybrid That Defies Logic"

T&Pm

T&Pm Global

21284

Marke: Lexus
Länder: Großbritannien

Werbende: Toyota Motor Corporation

Titel	The Hybrid That Defies Logic
Agentur	T&Pm
Kampagne	The Hybrid That Defies Logic
Werbende	Toyota Motor Corporation
Marke	Lexus
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 7
Geschäftsbereich	Allradantrieb
Philosophie	Lexus Europe and The&Partnership have launched their second pan-European campaign of 2019, this time for the manufacturer’s range of Self-Charging Hybrid vehicles. Appearing across European territories, the creative informs viewers how the batteries of the electric motors of Lexus Self- Charging Hybrid vehicles charge as they drive. The range of vehicles hopes to appeal to increasingly environmentally-conscious city-dwellers who want an electrified vehicle without the hassle of plugging in. The centrepiece of the ‘The Hybrid that Defies Logic’ campaign is a 40 second advert directed by Dan Marsh, of ManvsMachine through UK production house, Friend. Shot in Barcelona on an Alexa XT and Alexa Mini, we are presented with a series of illogical scenarios, that sees Lexus Self-Charging Hybrid vehicles glide through each bizarre sequence; a girl on a swing upside down, rain falling within an umbrella, people walking backwards. The car is exactly as it should be – it’s everything else that’s out of the ordinary. The electric motor battery within a Lexus Self-Charging Hybrid vehicle charges whenever you decelerate or brake, making it perfect for stop-start city traffic. Further to that, when driving at low speeds the Self-Charging Hybrid vehicles can even be driven with the engine off, meaning zero emissions. Research has shown many people are interested in the many benefits owning a hybrid brings (less road tax and fuel consumption, so friendly for both the environment and wallet). However, they are put off by the belief they’ll constantly be worrying about charging the battery and as such, would need to change their habits to drive one. The Lexus range delivers all of the benefits with none of the concerns – no waiting, no plugs, no fuss - and is contributing to rise within the hybrid market share, which is currently expected to accelerate from 5% to 23% by 20251. It’s no surprise that Lexus is the leading premium brand when it comes to hybrid cars.
Medientyp	Interaktiv
Länge	40 seconds
Markt	Spanien
Produktionsfirma	Friend London
Redaktionsbüro	Final Cut
Post-Produktion	Electric Theatre Collective
Tonstudio	750mph
Medienagentur	T&Pm
Senior Manager Brand & Communications	Vincent Tabel
Executive Creative Director	Yan Elliott
Executive Creative Director	Micky Tudor
Creative Director	Dave Bedwood
Creative Teammitglied	Hayley Hammond Hammond
Creative Teammitglied	Dan Dehlavi
Creative Strategy Lead	Matthew Bamford-Bowes
Head of Film	Charles Crisp
Kaufmännischer Geschäftsführer	Benedict Pringle
Etatdirektor	Cat Lynch
Facility Production Company	Smile Barcelona
Herstellungsleiter	Jonas Hendrix
Regisseur	ManvsMachine
Produzent	Richard Fenton
Agency Producer	Rick Carter
Direktor Fotografie	Alex Barber
Art Director	Laura Sabat
Cutter	Joe Guest
VFX Supervisor	Ryan Knowles
Kolorist	Luke Morrison
Produzent Post-Produktion	Matt Williams
Sound Engineer	Sam Ashwell
Komponist	Roam the Bleak
Music Writer	James Oxborrow
Music Publishing & Master Rights	Five Missions More
Leitung Musik	Dave Goulding
Leitung Musik	Be Norway
Fotograf	Daniel Blom
Photography Producer	Sara Nouman
Produktion Fotografie	Mana Media
Stills Post Production/CG	Chimney
Media Client Lead	Iain Bignold
Planning Director	Dale Griffiths
International Account Manager	Frida Lundell