Titel | SickKids VS - All In |
Brief | Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join. |
Agentur | Cossette |
Kampagne | SickKids VS: All In |
Werbende | SickKids Foundation |
Marke | Sickkids Foundation |
Posted | Januar 2019 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | The Hospital for Sick Children (SickKids) is a health-care community dedicated to improving the health of children. Our mission is to provide the best in family-centred, compassionate care, to lead in scientific and clinical advancement, and to prepare the next generation of leaders in child health. |
Medientyp | Case Study |
Image Design | A52 |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Texter | Craig McIntosh |
Texter | Sarah Rutherford |
Creative Director | Craig McIntosh |
Creative Director | Sarah Rutherford |
Creative Director | Jaimes Zentil |
Creative Director | Mario Cesareo |
Art Director | Jaimes Zentil |
Art Director | Mario Cesareo |
Designer | Oleg Portnoy |
Agency Producer | Dena Thompson |
Account Coordinator | Maggie Kent |
Account Executive | Hillary Gonzalez |
Account Executive | Lily Dang |
Etatdirektor | Daniel Dolan |
Etatdirektor | Melissa Levenberg |
Vice President (VP) | Michelle Perez |
Brand Director | Michelle Perez |
Strategist | Rosie Gentile |
Leiter Strategie | Jason Chaney |
Produktionsfirma | Skin & Bones |
Redaktionsbüro | Skin & Bones |
Regisseur | Mark Zibert |
Regisseur | James Michael Chiang |
Direktor Fotografie | Chris Mabley |
Direktor Fotografie | Rico Moran |
Executive Producer | Dan Ford |
Executive Producer | Liane Thomas |
Herstellungsleiter | Rita Popielak |
Herstellungsleiter | Jeff Schwartz |
Cutter | Marka Rankovic |
Cutter | Warren Goodwin |
Flame Artist | Jesse Monsour |
Kolorist | Paul Yacono |
Online Facility | The Vanity |
Kolorist | Andrew Exworth |
Musiklizenzen | Francois Lachance |
Tonstudio | SNDWRX |
Music Creative Director | Didier Tovel |
Photography Studio | JK Reps |
Fotograf | Sandy Pereira |
Mural Artist | Ømen514 |
Digitale Retuschierung | Trevor Gauthier |
Produktionskünstler | Shireen Kok |
Studio Direktor | Raque Mullen |
Druck-Produzent | Dawn-Marie Mills |
Medienagentur | OMD Global |